![]() Image Based Lighting isn't just a VFX computer rendering tool any longer it's now on set and it's available for professional work. It's a funny thing how small moments of genuine human interaction and curiosity can burgeon into these massive industry efforts that have begun to make inroads to other industries-in this case, the fashion and commercial industry. This idea of piping video to large arrays of lighting fixtures came out of working with Erik Weaver and the USC ETC from introductions by Greg Ciaccio. A few of us spent all weekend hammering out these kinks and we got to a great place. In addition to the traditional role of cinematographer, Marcus and Lorenzo also brought me on to go deeper into the color and imaging pipeline to ensure an image coming out of the main presentation that reflects the intentions of all the creative forces involved in this event. I will post photos and videos later after the show, but as the Quasar Science and Litepanels pro tech, it's been an honor to work with Marcus Bengtsson of Original Syndicate, Rodd McLaughlin, Lorenzo Ferrante / Jim Rider / Tyler Baum of Pier59 Studios Virtual Production, Asher Robinson and many others that I can't find on this platform. It's been a tiring but rewarding week so far stepping back behind the camera to support Pier59 Studios as the cinematographer for their upcoming Virtual Production Launch event for New York Fashion Week. (& thank you to Emma Gottlieb for the stunning photography) We are thrilled for all to come to Pier59 Studios' Virtual Productions. Thank you to Nice Shoes and Fancy House of Visual Effects for creating beautiful content for this event. It offers brands, agencies, and content creators unlimited creative freedom to express whatever they want, in any place they can imagine, at any time of day, night, season or year.Īmazing partnership with Planar (premier display provider) and disguise (leading experience production software and powerful media server hardware provider) to design and integrate Pier59 Studios advanced virtual production stage configuration.Ī special thanks to Quasar Science, Puget Systems, stYpe, RED Digital Cinema, B&H Photo Video, IHSE GmbH, Creative Solutions, Dell Technologies and AbelCine for your collaboration. This innovative stage represents the latest in cinematic and television production technology. Last night, Pier59 Studios launched the largest Virtual Production Stage in New York City. ![]()
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March 2023
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